Sole Traders and Small Businesses-What Does Everyone Mean?

A new way of advertising. Professional- what does that really mean?

Why do people want to work for themselves? Because they have a skill, talent, that is connected inextricably to their own past, identity, sense of worth and value and, strangely enough, they want to pass that on, on their own terms to a constituency they define.

What does 'local' mean? It can be a neighbourhood, region, or it can be a process of making the larger, more corporate processes manageable. A product, service or a franchise.

Professional really means understanding these processes and giving them a human and responsive face.